TOTM - Brand Storytelling & Copywriting

TOTM is on a mission to shake up the personal care industry with organic, planet-friendly products that don't compromise on performance. The problem was their website didn't reflect any of that. The copy was flat, and the positioning was unclear,.

I came in to fix it. Working from TOTM's brand purpose and values, I brought to life the brand tone of voice and rewrote the website from the ground up, creating copy that was bold, direct and unmistakably TOTM. The kind of writing that doesn't just describe a product, but makes you feel the brand behind it.

The result was a website that finally did justice to what TOTM stands for, and gave their audience a clear reason to choose them. www.totm.com.