Orfium — Brand Strategy & Positioning

Unifying a global music tech brand after a major acquisition.

Orfium is a Los Angeles-based music rights management platform working with top global record labels, publishers and broadcasters to make music easier to track, report and monetise. Led by former Universal Music Group digital head Rob Wells, the company had grown rapidly through international expansion including the acquisition of Soundmouse, a London-based audio recognition and music reporting platform used by broadcasters including the BBC.

I came in to help Orfium navigate the brand challenge that followed. With two distinct companies now operating under one roof, serving clients across digital and broadcast media, Orfium needed a clear, unified brand proposition that reflected their expanded capabilities and global ambitions.

I developed a brand strategy and positioning framework that brought coherence to the combined business: defining what Orfium stood for, sharpening how they communicated their market leadership, and giving the team a consistent platform to build from as they continued to scale.

"I've had the pleasure of working with Sophie across two companies now. I can wholeheartedly recommend her and look forward to continuing to work with her on many more brand projects."— Irene Coghlan, VP of Marketing, Orfium