The strategic communications partner that ambitious brands count on.
20+ years building brands
and scaling businesses.
With over 20 years in brand communications, including senior roles at Weber Shandwick and M&C Saatchi Talk – I've spent my career helping brands find their voice, connect and engage with audiences. Since 2020, I've worked independently as a fractional communications and PR director, blending big brand expertise with indie brand agility.
My experience spans a range of sectors including FMCG, Beauty, Health & Wellbeing, Luxury Goods, Food & Drink, Music, Education, Technology, Travel and Retail. Brands I've worked with include Unilever, Coty Prestige Brands, Johnson & Johnson, Coca-Cola, Walgreens Boots Alliance, FIAT, Google, Samsung and Pernod Ricard.
Based in London and working across UK and US, I am a YunoJuno PR Freelancer of the Year .
You can find my full career history on LinkedIn, or get in touch directly.
Why work with me
Working with me means getting the strategic thinking of a communications director without the overhead of a full-time hire. I'm not an agency with layers of account management – I work directly with founders and leadership teams.
I work with a small number of clients at any one time. That's intentional. It means you always get my full attention, my best thinking, and a senior partner who is genuinely invested in your success.
Key specialisms:
From go-to-market launches to full brand repositioning, across B2B and B2C.
Brand strategy and positioning
Insight-led and audience-first, and crafted to earn attention and engage.
Communications & PR strategy
Finding the story worth telling, the best channels to deliver your messages.
Storytelling and copywriting
Integrated, channel-agnostic creative campaigns across PR, social and influencer.
Creative campaigns and content
Senior leadership on a retained or project basis, without the full-time overhead.
Fractional communications direction
Also available for communications coaching
For founders and leaders who want to communicate with more confidence, clarity and impact, I offer one-to-one communications coaching.