ROARSOME – Fractional Communications Director

100% increase in brand share of voice in under six months.

Roarsome is a fast-growing outdoor adventure brand on a mission to help families get outside and make memories. They needed senior communications leadership without the overhead of a full-time hire, so I came on board as Director of Stories, taking ownership of brand storytelling and hiring a publicist to support with PR..

I built and delivered a brand communications and media strategy that doubled Roarsome's share of voice in their category in less than six months, establishing the brand as a credible, visible voice in the family outdoor market.

"Sophie is absolutely brilliant. Smart, creative, proactive and always searching for opportunities to benefit her brands and clients. Roarsome is a better business thanks to her support." — Will Chapman, Co-founder, Roarsome