Vita Mojo - Brand Communications Strategy

The brand strategy behind a $30 million Series B raise.

Vita Mojo is a fast-growing hospitality tech platform helping some of the UK's biggest food brands manage their operations and digital ordering. When they were preparing for their Series B funding round, they needed a brand strategy that would sharpen their positioning, align their team, and give their visual identity a solid foundation to build from.

I developed a differentiating brand strategy and positioning framework that established Vita Mojo as a clear leader in hospitality tech, articulating what made them different, who they were talking to, and what they stood for. The output was a comprehensive brand playbook covering messaging, tone of voice and strategic direction, which went on to inform a full visual identity refresh including their website.

Shortly after, Vita Mojo closed a $30 million Series B funding round.

"Sophie conducted a brand audit to inform our messaging and created guidelines to build a strong and consistent brand voice based on real data. I can wholeheartedly recommend her — and I've now worked with her across two companies."— Irene Coghlan, VP of Marketing, Vita Mojo