Boots – PR, Newsroom & Campaigns

Boots is one of Britain's most trusted and recognisable brands, with a health and wellbeing offer that touches millions of customers every year. Working as part of the WPP/Ogilvy UK team, I led the planning and execution of the Boots Health & Wellbeing newsroom, managing the editorial strategy, content pipeline, and media relationships that kept the brand front of mind across health, beauty and lifestyle press.

Alongside the newsroom, I collaborated with the integrated team to develop and deliver brand campaigns, including the activation of a high-profile Love Island partnership, one of the most commercially significant entertainment properties in the UK.